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“Reconciling education and labour supply” ; speech at the Aix-en-Provence economic seminars, july 2015

How can you strike a balance between training and labour supply, when today they do not necessarily seem to be in synch? But how can you also use education better to increase growth and jobs?

Against a background of rapid globalisation and technological revolution, the jobs market in developed countries is growing for high value-added jobs. This value-added has to be sought permanently through innovation. We have an innovation economy which alone can drive growth today. There are likely to be fewer medium-skilled jobs. Unskilled jobs can exist and even develop, but face difficulties due to the cost of labour. This brings us to the general consensus, through which we understand that the role of education is essential in dealing with the question of jobs and labour.

I am thus going to develop some key “macro” ideas – there are two well-established correlations as well as some ideas from various studies published on the effectiveness of education, in order to suggest some ideas to think about and open up the discussion.

The first solid correlation has been established between the quality of education and growth. Thus, once you accept there is a relation between growth and labour, there is a relation between the quality of education and labour supply, even if it is harder to define than before.

A correlation has clearly been established between average GDP per inhabitant in OECD countries and PISA (Programme for International Student Assessment) test scores, which measure the quality of primary and secondary education, based on 15 year olds.
France has a specific problem: its PISA score appears average and has been falling for the past 10 years. Based on these scores, which measure basic skills (arithmetic, literacy, etc.), France was ranked 13th in 2000, with 511 points, and fell to 25th place in 2012, with 495 points. It has thus fallen backwards.
One also notes that more than 20% of students in year 7 have not mastered literacy and numeracy. We also know, and it is very interesting in France, that there is a very low correlation between the amounts invested in education and growth. In other words, of course, we need to allocate sufficient amounts to education; however, it is not always by using more resources that you achieve the greatest efficiency. Even within Europe, some countries, that have the same rate of budgetary spending to GDP as France on education, get much better PISA scores. This clearly raises questions…

Another solid correlation exists between social mobility (opportunity) and growth, or in other words, between social mobility, and once more, labour supply. The correlation clearly works in both directions. Growth creates social mobility. But social mobility also creates adaptability in developments and changes. It allows the guaranteed income of established individuals or professions to be challenged. It is precisely this that encourages innovation and development.

In France, the lack of equal opportunities is a serious problem and it is getting worse.

For example, if we look at the rate of correlation between the income of parents and the income of children, or even between the qualifications of parents and those of their children, you will see that the stronger the correlation, the less social mobility there is. In France, the correlation rate, which was 19.6% in 2003, was 22.5% in 2012. At the same time the OECD average, which was 14.8% in 2003 fell to 14.6% in 2012. France is thus not only on the wrong side of the scale but has also regressed as concerns social mobility (i.e. equal opportunities), which means that growth, innovation and development are held back. We must add that in France, the percentage of students from disadvantaged socioeconomic backgrounds and among the 25% of young people who achieve the best scores is among the lowest in the OECD.

We need to question, without ideology and with plenty of pragmatism, what is going on in education, as we can clearly see that an effective education allows greater social mobility and creates more growth, and thus directly and indirectly more jobs.
The most common and varied studies (of several countries or one, of several comparable experiments, etc.) more or less draw the same conclusions. This allows us to open up the discussion.
• First point: the countries with the greatest success have always set up a system to combat academic failure from primary level.

  • Second point, quality of teachers: highly qualified, empowered, independent, with lots of continuing and assessed training. As some studies clearly demonstrate, there is a correlation between their skills and how their income is established, sometimes based on performance.
  • Third point: good coordination between the levels of authority: School/ Town Hall/ Region/ State.
  • Unlike what we do here, the most effective universities avoid having studies specialise too soon.
  • Information is given about the content and quality of courses. In other words, assessments are carried out for each course. And they are shared. This is with respect to both the quality of research and the quality of teaching. This allows students to choose wisely and to be more selective.
  • Competition and complementarity is created between the different universities: a sort of competition. This approach is still better, according to all the studies carried out within the OECD, to rejecting any competition between universities.
  • We also see that systems with selective academic streams are more effective. Paradoxically, in France, only universities have not established selective streams, even though this is what preparatory classes and the IUT are. To this, we can also add the questions that can obviously be asked about the effectiveness of university, as we know that one in every two students does not get into the second year. This clearly constitutes a painful setback.
  • The links facilitated between different types of training for students improve general effectiveness.
  • Research must be developed and valued, with centres of excellence, competitiveness (we have started to do this in France) and with links made between research, learning and the private sector.
  • The vocational streams (I will not go into this as it will be elaborated on in detail later) are valued, with an apprenticeship programme and effective targeted vocational training.T
    here is a lot to be done in France, we know it.

To conclude, in France, although our advantages where education is concerned are remarkable, there is an obvious failure in these matters with a regression in equal opportunities coming in at a level lower than the average, many failures at school level and then at university… And then the qualifications obtained are still not well matched to the jobs available.

This statistic is important: the employment rate of 15-24 year olds in France is 28%, but in Belgium, the Netherlands and Germany it is 45%, and in Nordic countries, the United States, Canada and the United Kingdom, it is almost 50%.

In France, we are probably lacking a lot of pragmatism and the ability to analyse the reality as well as the ability to apply what works elsewhere, by correctly adapting it to our specific situation.

I will finish simply with this quotation by Bossuet that I like very much:
“God laughs at those who bemoan the effects whose causes they cherish”

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Economical and financial crisis Finance Global economy

“The financial crisis : lessons and outlook”,

The recent financial crisis, the consequences of which are still being felt today in the form of little or no growth in various regions around the world, was of a severity unseen since the Second World War. The lessons we can learn from it and the uncertain outlook force us to look back at the causes of the global financial and economic crisis of 2007-2009, and to the idiosyncratic causes of the eurozone crisis. We may then attempt to establish some lessons for the future and consider whether the crisis has actually been resolved or whether it is likely to rear its head once again.

CAUSES OF THE 2007-2009 FINANCIAL CRISIS

First contextual factor: the vital intervention of the Federal Reserve System (the “Fed”) of the United States and of other central banks following the major stock market crash of 2000-2003 led to an environment of low rates until 2004. A severe global recession was thus avoided. However, this focus on interest rates did not in fact support the stock market but rather the property market. Via a wealth-creation effect this support enabled the U.S. consumer to become the “consumer of last resort”. And so, between late 2003 and early 2004, growth resumed.

Second contextual factor: globalisation can also help to explain the 2007-2009 crisis. This is clearly the result of emerging economies who from the early 2000s were opting for a very different development strategy to that followed previously by the Asian countries, a strategy which had failed with the crisis of 1997-1998. This strategy, based on domestic consumption, had struggled with current account constraints in the face of a very sharp turnaround in the capital markets which had previously been flying a little too high. In 1997 we suddenly found ourselves in the midst of widespread panic, with capital that had been invested short-term in emerging economies in search of higher returns being withdrawn. The emerging economies, those in Asia in particular, learned their lesson and sought an alternative, more favourable, path to development. And so they adopted an export-based model, seeking out demand in developed countries.

This choice was entirely legitimate and rationally based on their comparative advantages owing to low labour costs, meaning that they could offer very competitive prices on certain product ranges. This new model was also developed by many and by China in particular on the basis of an undervalued currency, facilitating their exports and thus supporting their growth dynamic. During the 2000s, the production capacity of emerging economies increased sharply, but demand did not keep up. Subsequently, global supply found itself in a position of significant production overcapacity because, while developed countries were seeing their own production in certain product ranges being challenged, they clearly did not reduce their own production levels accordingly.

Global supply of goods and services again found itself superior to demand, a by-product of which was very high levels of global savings, far exceeding investment. This concept was assigned the term savings glut by Ben Bernanke, former chairman of the Fed, while he was still a professor.

Effectively, the emerging economies were piling up savings because they had low consumption levels and increasing revenue. This enabled them to generate substantial savings surpluses that were not sufficiently absorbed by an increase in domestic investment. Interest rates were therefore structurally low because global financing capacity was superior to financing requirements.

At the same time, real wages in developed countries were seeing little or no increase, because the global wage competition in certain sectors of activity and the associated product ranges prevented regular increases in purchasing power. This stagnation once again led to low inflation and very low interest rates.

Third contextual factor: the automatic refinancing of the American current account deficit, as the counterpart of the aforementioned factors. While China, the oil-producing countries and other emerging economies were, as we have seen, expanding their growth through higher exports, with domestic consumption still weak, they were also seeing growing current account balance of payments surpluses. Meanwhile the United States was experiencing increasing deficits in its current account balances.

With the exchange rates of emerging economies deliberately kept low, the deficits of the United States were accentuated further. But these were no obstacle for one very simple reason: while the Chinese were accumulating foreign exchange reserves through current account surpluses, they were investing them in the United States. This capital was therefore spontaneously going back to the U.S. and being used to finance the increase in American debt (private, company and public debt).

There was a kind of automatic recycling of the surpluses from the emerging economies towards the deficit countries and, primarily, towards the United States. Here again, long-term rates therefore remained very low because the additional American debt was refinanced without difficulty or pressure. And, since early 2004, as growth returned, while the Fed increased its short-term rates quite significantly, up to 5%, long-term rates saw little or no increase. This historic decorrelation between long-term rates and short-term rates was referred to as a conundrum, or enigma, by Greenspan, the then chairman of the Fed: how is it that, while the Fed is significantly increasing its short-term rates, the long-term rates do not rise automatically? The answer was probably not so enigmatic, as we have seen.

The consequence for private borrowers was a situation of debt facilitated by the fact that rates were lower than the nominal growth rate from 2003 to 2007. In a way, it all played out as though the global overproduction borne from unregulated globalisation had been masked by the growth of consumption in developed countries, except that it was based on a progressively unsustainable debt situation, resulting in a genuine situation of over-indebtedness. The overall increase of debt against a backdrop of stagnant purchasing power in the developed countries thus supported, albeit artificially, the levels of growth which otherwise could never have been achieved.

Household debt in the United States in 2000 was equal to 100% of disposal income; by 2007, it had reached 140%. Over the same period, it went from 100% to 170% in Spain and Great Britain, from 55% to 70% in France and from 65% to 85% in the eurozone. The only country where this increase did not occur was Germany: 70% in 2000, and the same in 2007. Corporate debt also increased significantly between 2000 and 2007 in the same countries.

With the return to growth from 2004, borrowers and lenders alike entered a euphoric phase, leaving traditional prudential regulation behind them. Debt levels far surpassed historical averages, and risk premiums were dangerously low, as in any credit bubble. This was the effect of a well-known cognitive bias known as “disaster myopia”. What happens is the more we move on from the last big crisis, the more we forget that a new, large-scale crisis could occur, just as we forget the potentially disastrous consequences. The more time passes, the higher the likelihood of the return of a catastrophic crisis. As a result, we gradually accumulate more financial debt, and enter into fragile situations that later will reveal themselves as dangerous when the bubble bursts at the end of the euphoric phase. The banks, but also other lenders, relax their criteria for granting credit, request fewer guarantees and accept lower margins. Selection becomes less rigorous and leverage increases.

Add to that the fact that since the mid-1990s, and even more so in the 2000s, one phenomenon facilitated this debt situation: securitisation. This consists of taking loans from the balance sheets of banks and selling them to investors, who then sold them indirectly to individuals and companies. From 2005, securitisation experienced exponential growth, particularly at American banks.

Unregulated securitisation was rife. There was increased securitisation of various kinds of assets, securitisation of already securitised debt, etc.

The complexity added to a lack of transparency made it very difficult to assess the true value of these investments.

In addition, securitisation allowed certain banks to feel that they held no responsibility for the credit they were approving. In fact, if a bank granted a loan that it then securitised and sold soon after, it could excuse itself from any serious risk analysis of the borrower and any monitoring of the customer account. It is part of the economic role of banks to monitor and advise customers, ensuring that they do not overcommit themselves, whether the customer is a business or an individual. In certain types of bank, what is known as “moral hazard” conduct became common practice, where the banks’ own actions produce additional risk for the overall economic system.

Lastly, the spreading of securitised packages among investors who were not so well-informed, as well as those who were supposedly informed, led to a general uncertainty over who bore the risk and what where the systemic and other effects of the situation. In the end, the effect of spreading meant that there was no longer any prudential supervision. Traditional economic and financial theory, which assumes that a wide distribution of risk is better and more easily managed than risk concentrated within supervised and licensed banks, has turned out to be completely false. Evermore sophisticated arrangements (CDOs[1], CDOs of CDOs, etc.) have enabled numerous investment banks to rake in increasing income, since they were the ones who performed the financial engineering that made these arrangements possible.

In the U.S., securitisation culminated in the development of subprime lending. In many cases, mortgages were offered to people who did not have the income to repay them. These were known as NINJA loans; no income, no job, no asset. It all rested on the idea that the property would see a permanent increase in value, and to repay the loan it would suffice to sell the property. Regular household income did not need to be considered. When these securitisations were revealed as problematic, the holders of these securitisation vehicles who were seeking repayment from the debtor found that in some cases the relevant contractual documentation did not even exist. So it wasn’t just a case of no income, no job, no asset, but sometimes no document either.

The investors, whether individuals or specialists, had been caught out by a classic cognitive bias: the anchoring effect. Up until the end of the 1980s, long-term interest rates were at very high levels. The 1990s and 2000s saw rates falling, regularly and steeply. Investors believed (this is the anchoring effect) they could achieve rates of return far higher than those being offered to them and which were compatible with the economic growth rate and the rate of inflation. When they were not offered what they considered sufficient rates of return, they did not try to understand how these “abnormal” rates of return had been possible, and hence blindly ignored the level of risk involved in any given investment, such as high debt levels or cascading debt, for example. Some companies agreed to increase their debt level in order to show a rate of return on their shares (ROE – return on equities) that would meet investor expectations, sometimes even resorting to accounting or financial acrobatics.

The period between 2003-2004 and 2007 was therefore a euphoric phase, similar in reality to the euphoric phases of the 19th century or the first half of the 20th century. They consisted of credit bubbles, property bubbles and/or stock market bubbles. In the recent crisis, there was both a property bubble and a credit bubble that were self-sustaining. During all euphoric phases, we grow increasingly blind to disaster and preventative behaviour diminishes over time, thus accelerating the very possibility of a return of the crisis.

To conclude this first section, we have seen that the 2007-2009 crisis is very much a case of history repeating itself, exacerbated by a new factor, in this case, securitisation. The property crisis was like no other, particularly in the United States, the UK and Spain. Simultaneously, we had a debt and leverage crisis, followed naturally by a general phase of debt reduction and deleveraging, which still continues today. If this is anything like similar situations in the past, growth should remain low for some time to come.

Added to which, a major liquidity crisis erupted, intertwined with the property crisis, credit crisis and the debt crisis. In fact, 2008 saw a liquidity crisis of unprecedented force. Faced with the basic uncertainty of who held what and the very content of the securitisation instruments, the interbank market, in particular, completely froze. Had the central banks not intervened so heavily, there would have been no more banks. A very serious liquidity crisis also occurred in 2010-2011 affecting the eurozone banks, but for other reasons (see below).

Poorly regulated financial globalisation, which began in the early 1980s, led to the reappearance and repetition from 1987 of systemic crises all intermingled with the three types of financial crisis mentioned above (speculative market crisis, credit or debt crisis and liquidity crisis).

 ANALYSIS OF THE EUROZONE CRISIS

You could be forgiven for thinking that the eurozone crisis was the consequence of the preceding global financial crisis. However we do not believe this to be entirely true. That said, some of the arguments are true: public debt increased after the 2008-2009 crisis because, on the one hand, certain governments contributed money to their banks in order to save them and, on the other hand, some governments, legitimately enough, attempted to combat the collapse of growth through countercyclical fiscal policy.

However, in some European countries, this increased spending only added to a pre-existing downward spiral of public finance deficits. France, for example, has not had a balanced budget since 1974. The effectiveness of fiscal policy and the value of public deficits are well proven, but on one condition: that these deficits are temporary. In other words, when the economic situation improves, the deficits become surpluses. This policy allows for debt when needed, but requires that the debt is repaid when times are better. In reality, permanent deficits undermine fiscal policy because, when public debt levels are too high, fiscal power can no longer be used.

But if the public debt crisis in the eurozone was not simply the consequence of the preceding financial crisis, it is because the same increase in public debt rates, following that of private debt rates, did not pose the same fundamental problems in the United States, Japan, or elsewhere. This was a problem unique to the eurozone. In fact, as a consolidated entity, the eurozone did not have a problem. Its position would even have been slightly better than that of the United States and significantly better than that of Japan. So why did it experience this specific crisis from 2010?

The creation of the eurozone was a very interesting and promising gamble, provided that either it pursued the vital ingredients that were missing, or that it granted entry only to countries experiencing sustainable, strong, economic convergence. There were therefore two schools of thought around the creation of the euro. The first imagined, in line with the creation of Europe from the outset, that economic advances would generate essential political advances. In fact, if a monetary zone incorporates countries that are not all similar in terms of their economic level and development, in order for such a monetary zone to function efficiently in the long-term, it is essential that it maintains the following three attributes:

  • coordination of the economic policies of the member countries of the monetary zone;
  • a system of fiscal transfers, as in the United States for example, that allows assistance to be given to a state in temporary difficulty, thanks to the existence of a federal budget;
  • workforce mobility between different countries in accordance with changes in their economic circumstances, so as not to have a situation of high and long-standing unemployment in those countries experiencing a difficult economic environment.

Under these conditions, the creation of a single currency facilitates both trade within the zone and the stability of expectations of economic players. But above all, the key point is to analyse the current account balance at the borders of the monetary zone and not of each of the member states. This would mean that the growth of a particular state would not be automatically restricted if it is in a more favourable economic position than the others, due to its demography for instance. Whereas if the external constraint applies to the borders of this state, a growth differential would immediately result in a deficit in the current account balance that would sooner or later, in the absence of a devaluation, require a restrictive policy to restore the balance between its imports and exports. This is a good example of what happens between the various states of the United States of America.

The eurozone, unfortunately, does not have any of these attributes:

  • with regard to the coordination of economic policies, in Europe, there is no economic government. France is virtually the only country that seems in favour of a European economic government, regardless of which government is in power in France. There is therefore strictly speaking, no established coordination of economic policies that would allow for, as the case may be, recovery in Germany, while the countries of the south were forced to slow down so as to restore their budget and current account balances, thereby reducing the economic and social effects of this slow-down;
  • with regard to budgetary transfers, the European budget represents approximately 1% of the GDP of the European Union. The countries and their populations do not feel united and are not accepting of the idea of a transfer necessary for the smooth running of the monetary zone. Obviously, for such transfers to occur, one essential yet insufficient condition is to implement federal supervision of national budgets. In fact, no population can be united if it thinks that this union is without foundation, or even that it may encourage other populations to act without self-discipline, or favour morally hazardous behaviour. But in Europe it is clear, both due to historic reasons and certainly political will, that there is a shortage of any desire to share or the desire for solidarity between nations, facilitated by a feeling of belonging to the same community of interest;
  • with regard to workforce mobility in Europe, this is restricted by varying tax and social legislation (including unemployment benefit rules), but also because of language barriers; in the United States, the fact that everyone speaks English facilitates mobility.

Without workforce mobility, without coordination of economic policies, without budgetary transfers and without the possibility of currency devaluation, the sole method of adjustment, in the event of an asymmetric shock between countries of the zone, is for a country in difficulty to find the lowest costing social, economic and regulatory solutions. This policy amounts to internal devaluation, since adjustment through exchange rate movement is no longer possible. If several countries are in the same situation at the same time, this method of regulation and adjustment then leads to a lack of sustainable growth in the zone as well as to medium or long-term social and political difficulties given the continuous obligation to adjust from the bottom up. Internal devaluation can also have a depressive effect since it reduces revenue without reducing debt, in the same way a devaluation would with a foreign currency debt.

This does not mean that in a full monetary union, countries could afford to become lax, or that they may be exempt from structural reforms essential to the pursuit of competitiveness and to the boosting of their growth potential. Full monetary union would not exonerate them from taking steps to address the unsustainable nature of their deficits and public debts. But if we assume that all countries had completed their structural reforms, it would still remain true that a partial monetary union, i.e. one without the attributes listed above, would inevitably lead to deflationary pressures within the union. The eurozone is incomplete and upholds this dangerous bias.

The second school of thought on the creation of the eurozone was based on the assumption that any form of federalism was either undesirable, or unrealistic. The attributes of a complete eurozone were therefore, according to this idea, not possible. The solution thus consisted of ensuring that all participating countries were similar and were in the same economic position. It was necessary also that they respect the convergence criteria (relating to rates of inflation, public deficits and public debt), both at the time of entry into the union and subsequently. By doing so, this school of thought itself made several errors, which have been borne out over time.

The first error was to allow entry into the zone of countries that were neither economically nor structurally convergent, either because they had “organised” their statistics without anyone knowing, or because they did so and people were indeed aware.

The second error was the failure to understand that a monetary union would likely lead to industrial polarisation. By the very definition of a single currency, there is no longer any exchange rate variation between the participating countries. Consequently, companies can opt to produce in only one country of the zone, and profit from the best conditions. These companies no longer need to directly establish themselves in the major countries to avoid suffering from exchange rate fluctuations that could be detrimental to the competitiveness of their factories or production sites. It should also be added that a single monetary policy for countries who are experiencing divergent situations could aggravate this divergence. In Spain for instance, where rates of growth and inflation were higher than in Germany, the interest rate set by the European Central Bank (ECB) for the entire zone was at a lower level than was ideal for Spain, which allowed for pain-free debt and notably stimulated the property bubble. Over a long period of time, the growth rate there was driven ever higher by the increase in both household and corporate debt.

The third error consisted of believing that the markets could be the guardians of orthodoxy of the public finances and of states’ current accounts. Instead we have experienced failure of the markets. The financial markets, contrary to traditional theory, are not omniscient. They are not wrong all the time, but they are repeatedly wrong. In this case, with the creation of the eurozone, they believed that the Greek or Spanish current account balances did not need to be supervised as such. So they converged the long-term rates of all the countries of the zone towards the German rate.

As a result, there was no warning shot from the markets, no caution about the unsustainable trajectories of certain countries of the zone. The markets did not play their part. If, prior to the onset of the crisis, they had raised alarm bells by increasing long-term interest rates to warn that the risk was increasing due to domestic debt and a current account deficit that was hard to sustain, macrofinancial constraint could have been exercised in advance and avoided the crisis, either in part or in whole. It was only in 2010 that the markets eventually took notice of the growing divergence in the eurozone and its inability to self-regulate.

Both schools of thought had therefore failed. And none of the public authorities within the eurozone had anticipated such a situation, and therefore had no plans for how to handle it. As a result, the Greek crisis was ignored for far too long. Subsequently, once it was recognised as a serious problem, too much time had elapsed, and it was too late.

But above all, due to the absence of the aforementioned attributes that contribute to a full monetary union, we have not seen any viable economic coordination, nor any transfers of public subsidies from better off countries to less well-off countries. Beyond the specific matter of Greece, which had shown little respect for basic rules or good economic sense, the only method of adjustment within the eurozone was therefore revealed to be considerable efforts from each country in difficulty to reduce public spending, increase the tax burden and re-establish competitiveness through devaluation within the zone. In other words, through an overall reduction in costs. These efforts certainly led to a decrease in demand, which in turn rapidly led to a reduction in imports and, as a result, a drastic reduction in the current deficit. But this type of policy, if employed in several countries at the same time, as we have seen, inevitably results in an overall slow-down of growth. And yet tax revenue is a function of growth.

We have therefore seen a frenzied dash to reduce public spending combined with a compression of costs and an increase in taxes, alongside reduced tax revenues caused by the slowdown in growth. This observation does not mean that structural reforms were not strictly vital for the countries concerned, since only these reforms were likely to boost growth potential and fundamentally sanitise the situation, shifting from growth driven by debt to growth based on productivity gains, innovation and the mobilisation of the working population. Nevertheless, these structural reforms, in order to be accepted and successful, must be accompanied by a short-term economic policy which is not in itself depressive.

The eurozone, in the face of a lack of institutions enabling regulation, saw the introduction of two vicious circles.

The first vicious circle was that of public debt and interest rates. The domestic competitive devaluation policies and the fall in public spending, as described above, resulted in reduced demand and slower growth, meaning that taxes could not be collected at expected levels and budgetary deficits were therefore not reduced as hoped. As public debt continued to increase, the financial markets increased their distrust in the sustainability of the trajectory of public finances of the countries in question. The long-term interest rates of these countries therefore had to be drastically increased, encouraging a spiralling increase of their public deficits, with the governments having to borrow at increasingly higher cost. The first vicious circle thus came to its inevitable conclusion.

The second vicious circle linked the governments to the banks. European banks in general hold the debts of their own state, but also those of other states within the zone due to the financial integration produced by the creation of the eurozone. When certain states are considered to have a heavy debt burden, the corresponding assets of the banks are considered potentially toxic. And so the vicious circle keeps spinning: the financial markets do not trust the banks in question and lend to them either at higher rates or reduced amounts, thereby making them weaker. The states thus appear further weakened since they are eventually obliged to save their own banks. This weakening leads to further mistrust of these same banks.

We have escaped the clutches of these two vicious circles thanks to two measures. The first measure was taken by Mario Draghi who committed to a huge liquidity distribution programme to the European banks (VLTRO – very long-term refinancing operations) and then, in summer 2012 announced that the ECB would buy the public debt of eurozone states if their interest rates were too high and speculatively moving away from their equilibrium ratio (Mario Draghi added: “Whatever it takes.”).” By making this announcement, the President of the ECB successfully kept the markets under control, thus allowing the long-term interest rates of the countries in difficulty to return to a more sustainable trajectory, and a level closer to that of nominal economic growth. We must highlight however, that the ECB holds significantly less member state public debt than the Bank of England or the Fed.

The second measure was the introduction of European banking union. This consists of three elements. Firstly, for solidarity to function properly, it must accept supervision at federal level. This is why the supervision of the major European banks has moved from national level to federal level, at the headquarters of the ECB in Frankfurt. Solidarity itself operates on two levels. Once the bail-in rules have been applied, i.e. the bail-out of banks in difficulty by their own shareholders and creditors, a mutual fund may be established between European banks to save a bank that is still suffering from serious difficulties. The second pillar of solidarity: an interbank guarantee fund for customer deposits.

 LESSONS AND OUTLOOK

Do we believe that all the fundamental problems of the eurozone have been resolved? Short-term confidence is not inappropriate, largely because the ECB is convincing in its intention to intervene should the situation worsen. Furthermore, in January 2015 it launched a programme of quantitative easing that will mean public debt rates are sustainably maintained at very low levels, with the aim of supporting a return to growth and trying to ensure that the eurozone does not fall into deflation.

That said, could all the countries of the eurozone, with some help, manage to recover their position thanks to the time bought for them by Mario Draghi? Many so-called “peripheral” countries of the eurozone have significantly repaired their current account balances. Time seems to be acting in their favour. But if we take a closer look, as we have seen before it is actually the drop in demand that is the key factor.

The restructuring of production resources and re-industrialisation, if it happens, will be slow going. The debt reduction of economic players, both private and public, also takes time. The consequences are a very low level of growth for a significant amount of time, with correlated unemployment rates. The questions therefore relate to citizens’ patience with regard to these long-term phenomena. The observed rise of populism and an anti-European sentiment is no surprise. Once again, it is not a case of underestimating the strictly essential structural reforms that have been postponed for too long, but of underlining the difficulty of simultaneously and quickly reducing spending and debt in a number of countries.

The eurozone, still incomplete, has not yet found a satisfactory method of regulation. All the factors described above that lead to structurally sluggish growth remain present. But what would happen if growth began to increase in a country that practised austerity without having rebuilt its production resources? Its current account balance would rapidly destabilise once again, with imports growing more rapidly than exports. This imbalance would very soon force it to re-establish slow-down policies so as to avoid being faced once again with the difficult, if not impossible, financing of its current account deficit by the rest of the world.

It therefore seems that, for the eurozone, the solution lies in its completion. Implementation first and foremost of genuine coordination of economic policies would allow for recovery in some areas and slow-down in others, as appropriate, thereby facilitating the fine-tuning of the entire zone. The signing of the European monetary union treaty (TSCG – treaty on stability, coordination and governance) does not address this possibility, despite its title. It is therefore necessary to extend the treaty and to give it its intended force.

An organised and conditional transfer of public revenue between eurozone countries, i.e. an agreed partial sharing of public levies, as in the United States – from those states that are doing well to those experiencing temporary difficulty – would also be an essential element of the system. A community loan to, for example, fund investments in the eurozone as a whole and for which the member states would be jointly liable would serve this purpose. But it is very unlikely that this will occur at the current stage of European integration, since it would mean a genuine degree of federalism.

And this is where we encounter the root causes of why the single currency is not complete: the absence of a true federal level, with a federal government and federal-level debt. This absence is clearly due to the existence of national sovereignty and the non-existence of European sovereignty, in conjunction with European citizens’ lack of sense of belonging to the same community. The historic construction of the continent did not create the United States of Europe. It is also essential to believe that palliative arrangements are feasible, without expecting an unlikely federalism to emerge in the short or medium-term.

A funding mechanism for the current account deficits of some by the current account surpluses of others should thus be established, with an a priori commitment by deficit countries to repay their debts. Without risk of a market crisis this mechanism would allow the financing of one state’s current account deficits by the surpluses of others; as such it would mean that external constraints were felt only at the borders of the eurozone. This would be a powerful driver of growth in the zone, because any one country requiring more growth than another, for adjustment or demographic reasons for example, would not be forced into adjusting its activity in line with those countries who do not have this necessity[2].

But even mechanisms such as these, in the absence of the sense of shared community interest, require strict conditions for application. As with intrazone funding mechanisms, transfers require fiscal policies to be supervised by a democratically elected body that acts as a representative for the countries that make up the said economic and monetary area. It is not possible to have solidarity without both a priori and a posteriori supervision. Mutual confidence is required in order for a policy and practice such as this to be established. To establish integration, reassurance is required that unacceptable behaviour and moral hazards cannot occur. This is much the case today, provided that certain, and in some cases substantial, improvements are made. The TSCG, which entered into force in 2013, requires the budget of each country to be in balance or in surplus, with a structural deficit no more than 0.5% or 1% depending on its debt-to-GDP ratio, and specifies an adjustment path should these be exceeded. Non-compliance will be fined.

But this is not sufficient. It is equally vital that these transfer or funding mechanisms organised ex ante, and not just during the crisis, are themselves conditionally activated. In the spirit of the above, it is not feasible to imagine that countries are going to finance, subsidise even, other nations that may experience a sustainable increase in spending compared to their revenue, i.e. a permanent current account deficit, and are not able to meet the structural deficit rules outlined above. Furthermore, within countries of non-homogenous national communities, such tension may exist between different regions officially belonging to the same national framework (Italy, Belgium, etc.). It is therefore essential that the said transfers or funding mechanisms are conditional, for some countries, on policies or structural reforms allowing for an increase of their potential growth level. These policies are listed in detail elsewhere and are not austerity policies: labour market reform, pension system reform, reform of public systems to ensure efficiency of costs in relation to quality attained…

Lastly, a monetary zone naturally leads to industrial polarisation, as mentioned above. If we do not ultimately want to see entire regions of the eurozone be permanently dependent upon the transfers of others, it is likely that, aside from the structural policies to be implemented nationally, a truly modern and motivating industrial policy will be essential at supranational level, such that clusters of competitiveness may form and be maintained in all the major regions of the zone. These clusters would allow all countries to benefit from competitive and exportable industries and services, and would ensure a minimum level of attractiveness for the various regions.

Because the European countries do not constitute a nation, some believe that the necessary sense of belonging to the same community will always be lacking in order to forge the acceptance of solidarity, even if the strict conditions above are met. If this is true, there would be no option but to turn back on European integration and wipe from history the mistake in such a scenario of the birth of the eurozone and, at best and where possible, to imagine a different, more realistic, configuration. This argument, albeit unappetising, must not be dismissed, for we have seen for some years now certain populations being forced into austerity and emerging politically as potentially dangerous and radical, Greece being a paroxysmal example. Similarly, we are also seeing so-called “Northern” populations dismissing any idea of having to fund ad vitam aeternam the so-called “Southern” countries, purported to be not quite as industrious as themselves.

Which is why the modest suggestions made here should be considered without delay and in depth, in order to avoid both the unrealism of the construction of the United States of Europe and the self-dissipation of what has been created thus far. As we have already seen, the temptation of mandatory intrazone homogeneity, through uniform technical rules, has already demonstrated the extreme difficulties it would cause.

Various recently introduced factors (actions of the ECB, European banking union, ESM – European Stability Mechanism – TSCG, etc.) already mentioned constitute steps in the right direction, but for the most part have not been seen through to completion. Even in combination, they do not form a satisfactory structure. It therefore remains, where applicable, to identify those countries likely to participate in an updated eurozone, based on the acceptance of a method of regulation such as the one presented here, and to clarify the mechanisms and institutions specific to such a monetary zone as opposed to those that apply to the European Union as a whole.

In conclusion, will we see more financial crises? Our opinion is that they are inevitable in the world as it stands today. On one hand, because finance is intrinsically unstable. For the last thirty years we have experienced financial cycles in which euphoric phases are followed by credit bubbles, affecting the price of capital assets – shares and property in particular – followed by depressive phases and the bursting of the very same bubbles. Leading to serious liquidity crises, these depressive phases can result in major financial crises. Financial and banking regulation is therefore absolutely essential. But assuming that this is fully effective, it would probably just bridge the gap between the highs and the lows, but not eliminate the sequence of phases.

On the other hand, prudential regulations themselves are not free from error. They often try to put right the causes of the previous crisis but underestimate the potential causes of future crises. Lastly, certain excessive or poorly judged regulations could themselves even increase the cyclical nature of finance, or even contribute to the next crises.

In our opinion it is both possible and necessary to alleviate financial instability with the right measures and good regulation, especially macroprudential regulation, but it is misleading to pretend that we can eliminate it. Similarly, banking regulation is absolutely essential, but it would be dangerous to try to reduce the level of risk that they take, since their economic and social usefulness resides in the fact that they do take risks – with credit, with interest rates, liquidity, etc. – and that they manage these risks professionally and under supervision. It would no doubt cause greater instability should these risks be pushed outside the realm of banks, into shadow banking or hedge funds over which there is little or no control or, by means of securitisation, onto the companies and households that are not equipped to manage them.

[1] A CDO (collateralized debt obligation) is a securitisation vehicle.

[2] The recent option for the ECB to buy government securities, as with the European Stability Mechanism (ESM), an international financial institution which became operational in 2013 for the granting of loans to countries in difficulty, are both pointing in the right direction, however their ability to be of manifest use in good time remains unclear.

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THE FINANCIAL CRISIS LESSONS AND OUTLOOK – Revue financière mars 2015

Categories
Bank Global economy

What are banks for? “A return to fundamentals”

Guilty! Weren’t the banks accused of being responsible for the financial crisis triggered in 2007? A necessary vent for the economic difficulties, they continue to face legitimate criticism. And yet, without banks, there is no economy.

I believe that it is now time for a number of important ideas to take centre stage.

Commercial banks play a fundamental role: they take in savings and make loans, acting as intermediaries between those with financing capacity and those requiring financing. In developing countries, a significant proportion of national savings never enters any rational and efficient allocation system. The majority of the population do not have a bank account and invest in assets or hoard their cash. This system is inefficient as savings are not invested to produce growth, namely in support of individual and corporate projects. The financial markets are de facto exclusively the reserve of a few, large companies, due to the costly and regular requirement to produce information to attract investors for bond issues.

Thanks to their in-depth understanding of clients, households, professionals, SMEs and even large companies, the banks are better able to assess the borrower’s profile, and therefore to make appropriate allowances for the credit risk. By their very nature, they are able to minimise the information imbalance that exists between the lender and borrower. They therefore enable numerous economic stakeholders to finance their projects.

Furthermore, by investing in banking products, savers take a risk with the bank and not with the multitude of borrowers to whom the bank lends. Through its role as intermediary, the bank also plays a crucial economic and social role.

The second function of the commercial bank is to take on the so-called transformation risk associated with interest rates and liquidity. Such risks emanate from the fact that both households and companies most often favour short-term and readily available investments, while borrowers most often require long-term financing of a sufficient duration so as to make the investment profitable or to generate a savings capacity to repay a property loan.

The commercial bank therefore acts in the interests of the economy by centralising risk which it assumes in place of other economic stakeholders, thereby promoting growth. For their part, the financial markets bring sufficiently large and well-informed borrowers and lenders into direct contact, leaving them to manage all such risks.

There is a clear understanding of the importance of defining the most appropriate regulations to enable the banks to fulfil their role while guaranteeing maximum security for their depositor clients and, more broadly, the financial system as a whole.

The most recent crisis confirmed the intrinsic instability of finance. And the inescapable necessity of effective bank regulation. But it has to be given in the right doses. Any overreaction which excessively restricts the risks taken by the banks would give rise to another – and equally worrying – danger, namely that of strangling the economy by curbing the availability of finance. Only in very limited circumstances can the markets take the place of the banks. Excessive restrictions may also push the banks into transferring risk to companies and the general public by directly or indirectly selling them their securitised loans or, for example, by primarily only granting variable-rate property loans. This could also encourage a form of parallel, “shadow” banking system which is virtually unregulated.

By over-reducing bank risk due to the otherwise perfectly legitimate desire of obtaining “Phoenix banks” rising out of their own ashes (bail-in) and not needing to be saved by the state (bail-out), could lead to the trading risk taken by the commercial banks being transferred to other players in the economy, ultimately the taxpayers.

So correct regulation can only be arrived at through precise analysis of the situation in question. The indispensable and irreducible role of the banks in the economy must therefore be correctly understood to avoid an outcome contrary to the desired objective.

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Bank Global economy

What are banks for ?

Banks have been widely held responsible for the financial crisis which began in 2007. The reality is more complex, although banks – especially those in the US and UK – were certainly implicated in the crisis and may have aggravated it. However, our purpose here is not to hark back to the origins of the crisis but rather to answer questions regarding the purpose of banks and their usefulness in support of the economy.

The fundamental role of a commercial bank is to collect savings and make loans. This may be self-evident, but it is at the heart of the matter. And this can be demonstrated in developing economies, including emerging economies, where banking among the wider population is rare. In such countries a proportion of national savings, the largest proportion, does not flow within a rational and efficient allocation circuit. Most of the population invest in assets, sometimes leading to bubbles, or hoard their assets in cash. This is an inefficient system at the end of the day, as savings are not invested in support of growth, namely in individual and company projects.

The reality is somewhat different in France, of course, as the multiplication of branches since the 1960s has led to nearly 100% of the population holding a bank account. In developed countries, banks therefore play an essential role in the collection and proper allocation of savings. In particular, the ability to obtain loans from economic players in the financial markets has been severely reduced, with the exception of large companies and certain medium-sized ones. Issuing debt on these markets means you have to be known, you must make regular issues, frequently use rating agencies and therefore spend significant amounts of money to ensure the abundance of information about yourself. You have to be of a certain size to be able to absorb the costs involved, to entice investors to analyse your accounts and, accordingly, reduce what is known in economics as information asymmetry between the lender and borrower.

Yet all players in the economy have financing requirements. And this is precisely the role filled by banks thanks to their in-depth knowledge of borrowers, whether households, professionals, SMEs, medium-sized companies and even large concerns. Over time such in-depth knowledge enables banks to understand the profile of the borrower, the context of the loan and therefore to adequately take into account the credit risk. They are also helped in this by their management of their clients’ payment flows.

The usefulness of banks is also clear for savers (investors). Most lack sufficient financial standing to take on a concentrated credit risk with just a few debt issuers. So it is the bank’s role to borrow from savers and to take the credit risk with clients requiring financing which, in the event of a proven risk, has an impact on its own balance sheet. In other words, by investing in banking products, savers take a risk with the bank and not with the multitude of borrowers to whom the bank lends. Through its intermediation, the bank therefore plays a crucial economic and social role, both by matching up financing needs and capacities and itself taking on credit risk instead of the savers.

The second role of a bank is to take on interest-rate and liquidity risks which arise from its activities of collecting savings and granting loans. This is its activity of “transformation” (of deposit and loan maturities). In practice, households and companies alike most often favour short-term investments that are readily available. But most borrowers wish to borrow over the long-term that is over a sufficiently long duration so as to make a return on an investment in a company or gradually generate a savings capacity to pay off a property loan, for example.

The markets can certainly play a role in this respect. But purchasing a seven-year bond issued by a company, for instance, not only carries a credit risk for the investor over many years, it also entails an interest-rate risk that gives rise to a risk of capital loss in the event of resale prior to the term. Purchasing bonds or any other type of debt entails a capital gain/loss risk, according to fluctuations in interest rates.

These may vary wildly as has happened many times over the past thirty years. On the other hand, if a saver makes an investment through a bank, then he bears no risk of capital gain or loss, as the interest-rate risk has been transferred to the bank which has the required professional expertise to manage it, and which complies with prudential regulations in such matters. The bank records any losses associated with the occurrence of such a risk in its own books, yet without undermining the value of the investments of its saver-customers, unless the bank itself goes under.

In addition to interest-rate risk, lending over the medium term and borrowing over the short term entails a liquidity risk. Savers who have made short-term investments or deposits may wish to withdraw their money while it is frozen by the bank in medium-term loans. In the markets, the liquidity risk is offset in principle by the secondary market. A share or bond can in principle be sold on this market at a capital gain or loss (see above). But in reality liquidity is “self-referential”.

A market is not liquid intrinsically but because investors believe in it. Should this belief disappear and investors have fears about liquidity, they will stop buying and no sales will take place or only at prices way in excess of the “normal” value of the securities in question. This liquidity risk is borne by everyone who directly participates in the financial markets. In the case of the banks, liquidity risk is managed by the bank on a professional basis and, once again, in compliance with ad hoc prudential ratios. As a last resort, central banks may intervene and provide liquidity for the banks. This happened on an international scale in 2008, and then again in 2011 during the euro zone’s specific liquidity crisis.

In summary, banks are not only indispensable for the rational allocation of savings but also, and unlike the markets, they also assume credit risk, interest-rate risk and liquidity risk in the place of their customers. And such risks are taken under regulation and supervision. Banks’ specific and irreducible economic and social usefulness is based on these functions as a whole.

In this paper we will not cover investment banks, which play an advisory role and whose purpose is to participate in the financial markets as an intermediary, placing buyers and sellers in direct contact and originating securities on behalf of borrowers.


One question needs to be addressed today: do the new banking regulations improve banks’ ability to manage risk? Macro-prudential regulations are vital, as the markets can regularly become disconnected from economic fundamentals. The more markets are globalised, the more volatile they become and the greater the risk of bubbles emerging. Self-evident market errors therefore occur regularly.

For example banks, like the markets, may be encouraged in more euphoric times to lend too much, causing borrowers to incur too much debt, thereby contributing to the development of credit bubbles on assets (shares, property, etc.). This then leads to turnarounds and overly sudden credit rationing and sharp falls in asset prices. Furthermore, and this is the historic basis of regulation, micro-financial regulation is required to protect savers’ deposits in every bank and hence ensure the stability of the banking and financial system, which is indispensable to a smooth-running economy. But when clear and repeated market errors occur, regulatory errors can also be made.

Given the requirement to comply with minimum solvency ratios, regulation obliges banks to hold sufficient capital in light of the risks they assume (market and credit risks). Regulation also makes it possible to reduce liquidity risk since Basel III.

Yet some regulations at times have undesired effects. For example, certain conditions were pro-cyclical under Basel II. They actually exaggerated both euphoric and depressive effects. By enabling banks to reduce their capital or increase their commitments in the event of an upturn in the economy and financial markets, they encouraged greater risk-taking, leading to speculative bubbles (credit, market and other). Conversely, in the event of a downturn, banks had to increase their capital or reduce their commitments without delay, while making provisions on loans and adopting negative positions in the financial markets, thereby accentuating the depressed economy. Basel III has at least partially corrected these pro-cyclical effects by requiring contra-cyclical capital buffers. Sometimes a regulator over-corrects past crises and fails to anticipate future crises.

One problem is always encountered with each new phase of prudential regulation: how to strike a balance between too little regulation, which would pose a risk to financial stability, and too much regulation, which poses a no less tangible risk to growth and, potentially, to financial stability itself. Cutting too sharply the interest-rate, credit and liquidity risks taken on by banks within the context of their commercial activities would in turn hamper economic activity or transfer such risks to other participants in the economy, namely businesses, the general public or professionals.

For example, to avoid taking interest-rate risks, UK and Spanish banks developed variable-rate mortgages. As rates rise, borrowers find themselves under pressure, even trapped. Unlike the banks, non-bank players in the economy are only rarely able to manage such risks, which are inherent to economic activity and to a discrepancy between the wishes of economic players with financing capacity and those who require financing. Accordingly, each time banks are asked to take too few risks resulting from their economic activity as lender and collector of savings[1], this risk is transferred to players who are neither regulated, supervised nor professional.

Too much regulation excessively reducing the ability of commercial banks to take on the risk inherent to their economic role would in practice lead to a reduction in their business activities, transferring risks to non-regulated players – either directly to economic participants who are ill-suited to manage such risks or to the “shadow banking” sector, leading to a build-up of uncontrolled risk. This is what has once again been happening over the past three years on a very large scale, as the IMF, very recently pointed out by sounding the alarm over the potential danger of systemic risk.

Furthermore, if in order to reduce the volume of risks taken by banks we encourage them to further securitise their loans, they once again transfer their interest-rate, credit and liquidity risks to investors which are little or not at all regulated. To which it should be added that securitisation increases the volatility of banks’ earnings.

Normally, a variation in commercial banks’ earnings is a slow process as they live off the margins between the interest rate on their stocks of loans and that on their borrowings and deposits, and off the commissions on the services and products they market. But if banks were tomorrow required to securitise their loans much more, instead of being calculated on their stocks of loans, their earnings would be dependent on the volume of loans produced in a year, on throughput, making their earnings unsteady – hardly conducive to overall financial stability.

Though a source of instability in many ways (inconsistent earnings by banks and transfer of risks from regulated banks to other, unregulated players), securitisation can nevertheless be positive, provided it takes place on a marginal basis and under the right conditions. The sub-prime example is proof enough that banks are capable of the very worst in this area.

To avoid such excesses, banks must remain responsible for the loans they provide (retaining a minimal percentage of risk on securitisation as provided for in Basel III, in order to avoid the “moral hazard” effect), and they must retain most of their loans on the balance sheet. Securitisation can only be a supplementary – and regulated – solution if financial stability is to be maintained.


Following the financial crisis a new objective emerged, one that is understandable, but dangerous if becomes obsessional, namely that of never again bailing out the banks from the public purse, that is, the taxpayers. Hence all the new regulations and those being worked on to avoid government bail-outs or to force bail-ins via the banks’ shareholders and creditors, following the idea of a “Phoenix” bank rising from the flames. The objective is laudable, but it must be well targeted. Remember that in France banks have paid back all the money lent by the state during the crisis. But above all, the wish not to have to bail out the banks via the taxpayer, though it must legitimately lead to more effective prudential rules, must not excessively trim the risks naturally taken by banks in the course of their commercial activities.

Banks are simply the risk depositaries, notably interest-rate, credit and liquidity risk, as stated above. Let us repeat it once again, the banks themselves take on the risks. And this enables other economic players to take significantly fewer risks or avoid them altogether. They do this in a professional and regulated manner, under supervision which must be unfailing. If the risks taken by banks are overly reduced, this will not lead to taxpayers spending less. If the banks themselves no longer adequately concentrated all the risks, the economy would be strangled or, without actually reducing risk and even increasing it for the reasons stated above, it would be transferred upstream to other economic players, namely the taxpayers. This would increase precariousness in times of tension or crisis; risk would be scattered and its traceability lost. With time, general financial instability would be increased.

Of course, here we are interested in the risks inherent to banks’ commercial activities and not to their proprietary market activities. So these different situations must be clearly separated out in order to establish fair regulation. The indispensable and irreducible role of banks in the economy must be properly understood to avoid harming the economy and possibly causing an outcome that is the opposite of the one being sought. And finally, as is so often the case, effective and durable solutions require judgement and moderation.

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[1] Thoughts in Basel are currently turning to implementing stricter regulations for the interest-rate risks taken on by commercial banks by modifying agreements for flows of sight deposits, considering – contrary at least to the French experience – that deposits are less stable; this therefore further constrains the ability of banks to convert short-term savings into long-term loans. This would then prompt banks either to increase securitisation or transfer their interest-rate and liquidity risk to non-banking economic players.

Categories
Economical policy Global economy

«Structural reforms : the graphs»

13 graphs, in addition to articles :

«Lack of growth and lack of reforms: time for action», published in Les Echos 17 July 2014

«Structural reform is difficult, but unavoidable», published in Le Monde 20 March 2014

Categories
Global economy Management

“The company of the 21st century”

Throughout the ages, developments in capitalism have brought about a number of different forms of corporate governance and structure which have overlapped and coexisted in the past, and continue to do so. But at each stage, certain forms have always been able to dominate. During the 19th and early 20th centuries, the countries of the West were dominated by so-called “family” capitalism, through which capital-owning families held power.

From the middle of the 20th century to the 1980s, this was succeeded by “managerial” capitalism, characterised by power being taken over by the corporate technostructure. The power of shareholding families was diluted, their shares having been partly or wholly sold off by successive generations, or the capital increased in order to deal with business development challenges by making use of “anonymous” shareholders.

In exchange for the liquidity of their capital and the possibility of increasing the value of their shares over the long term, such shareholders more or less willingly ceded their decision-making power to professional managers without any capital interest. The 80s marked the return of shareholder power within companies, although not specifically family-held, which once again aligned managers’ interests with those of the shareholders. Accordingly, to counteract the trend during the preceding period which paid too little attention to shareholders’ interests, various methods were employed to ensure that managers’ real objective was not to increase their own power and/or security, but shareholder return. Since the 2000s and their repeated crises, the question arises as to whether the 21st century will see the birth of a capitalism based on partnership capable of acting in the interests of shareholders, customers, employees and society as a whole.

These successive forms of capitalism, each replaced in turn for objective reasons, are associated with specific corporate structures. They provide an appropriate prism through which the company of the 21st century may be viewed.

Two questions must be answered:

  • Which forces drive the transition from shareholder capitalism to partnership capitalism?
  • To the extent that each form of capitalism results in a specific structure, which new corporate structures will lead to partnership capitalism?

By virtue of its excesses, notably during the 1990s and 2000s, shareholder capitalism helped lead to upheaval accompanied by major financial and economic crises as the excessive demands of ROE (Return On Equity) became unsustainable. Questionable creative accounting practices arose alongside high levels of both household and corporate debt, an accelerated pace of construction and deconstruction of groups of companies or of individual companies, LBOs, LBOs of LBOs… But also an ever higher proportion of profits to dividends to ensure shareholder return. And frequently transferring risk to employees.

The partial failure of shareholder capitalism is obviously the first force likely to lead to partnership capitalism. But public opinion in favour of greater morality in the economy remains an insufficient argument on which to base the transition to partnership capitalism which places greater emphasis on the interests of customers, employees and the company, alongside those of the shareholder. Each major crisis is accompanied by a resurgence in morality. Yet the crisis phase is followed by a sort of blindness to the disaster and the progressive repression of its causes. And events once again take up their previous course. The fact alone of the occurrence of a crisis in shareholder capitalism does not seem to be sufficient to explain and understand the appearance of partnership capitalism, although it constitutes an undeniable factor.

A number of fundamental and enduring forces appear to me to lay behind the transition. The first of these, which gives rise to the others, is the technological revolution.

It has first of all brought about a commercial revolution which is transforming relationships between producers, distributors and customers. Customers have seen their power increase significantly as they enjoy greater freedom of action, are better informed, have more data, are able to compare prices and therefore have greater freedom of choice. The customer therefore obviously becomes the focus of interest for companies. This is why many companies have for some time been developing a customeroriented approach, as though it is a completely new idea.

Power relationships have accordingly been turned around in favour of the customer. Yet in many economic sectors, this phenomenon is also perceptible between producers and distributors, whose position has been strengthened. The transfer of power to the customer has put an end to the traditional hierarchy born in the 20th century based on the ability of the producer to impose its products on selected distributors and on that of the distributor to impose the very same products on consumers.

It is now the customer who holds the power. Accordingly, if the distributor has a good understanding of their customer, if they know how to use their “big data”, if they develop effective CRM (Customer Relationship Management), if they are therefore able to anticipate and fulfil individual customer needs, if they finally consider the customer to be an “active consumer” capable of joining in the process of researching the right combination of products and services, then the distributor will be able to find the right solutions for each individual customer and retain their loyalty. Service even takes precedence over the product itself. We are no longer in an economy centred primarily on the product, but a world in which utilisation and service are becoming more important than ownership of the product itself.

For example, applications are more important than the telephone itself. Bicycles can be hired for individual journeys and even the car is going down the same route. The Cloud is progressively rendering ownership of large computers obsolete… The quality of the relationship with the salesperson or advisor and the ability to find individually tailored solutions, in other words good service, are taking the place of the product as such. This being the case, the distributor is therefore able to hold power over the producer by introducing competition from other producers to find the right combination in terms of both price and quality of products and services which best meet the needs of the individual customer.

A transformation of the historical forces is therefore currently emerging in numerous sectors between producers, distributors and consumers. This evidently requires excellent customer management on the part of the distributor. But the distributor will be severely undermined if it is not able to understand customers and obtain their loyalty, all the more as it is now possible for the producer to sell directly. Poor quality of advice and the inability to offer better combinations of products and services tailored to the individual will directly lead to the complete automation of the customer-supplier relationship and the disappearance of the economic role of the distributor. With the emergence of a direct producer-client relationship, wherever this is feasible, or with the emergence of web-based pure-play distributors, low-cost customer relations are formed.

The technological revolution also brings changes in employee behaviour which place them at the centre of the company, with organisational implications. Vertical hierarchies are now increasingly less acceptable and much less relevant. Today managers can no longer be credible and lead their employees if their authority is not based on the value they bring to their teams, as opposed to being a repository for information which is nowadays freely available, circulating throughout the company. It is therefore no longer possible to be a manager by exclusively relying on your position within the hierarchy.

At the same time employees expect greater autonomy, sustained and enhanced by the technological revolution, which poses the question of entrepreneurship within the confines of the company itself. Developing the spirit of initiative has become a major issue for large companies, even though in essence they reduce it to a bare minimum by virtue of the organisational structure itself. Today individual employees aspire to understand the nature of their contribution to the company, they want to buy into the strategy and the chosen organisational structure in order to be able to share the corporate vision. It is vital that management takes account of such aspirations.

Moreover, very hierarchical and vertical organisations which emerged during the managerial capitalism and dominant technostructure phase have become much less effective and much more difficult to manage:

  • They are less effective at mobilising employee resources as managerial proximity is now more crucial than ever;
  • They are more rigid and less flexible, no longer in step with an increasingly complex world and environment. Increasing complexity and more numerous and more intense exterior shocks demand greater flexibility from organisations, just as with individual and team autonomy, in order to be able to react promptly and to skilfully manage dysfunctionality and effectively adapt to the new reality.

Nowadays, size and centralisation result in entropy. Conversely, companies organised in networks spanning the various parts of the company or different companies are more adaptable, more effective. The centralisation/decentralisation equation is now increasingly tipping in favour of decentralisation.

Furthermore, with the commercial relationship becoming of central importance, the organisation must be fully oriented towards the customer, from production to sales, from front office to back office. The development of sales staff skills in order to enhance their ability to manage customer relationships and to provide them with greater autonomy, enabling them to be proactive with each and every customer, is now becoming imperative, the objective being that all sales employees should find themselves in an entrepreneurial situation, managing and enhancing the value of the assets entrusted to them, and with the necessary tools and responsibilities. And consequently with greater job satisfaction and the ability to get results.

Greater managerial proximity, a better understanding of customer expectations, openness to an entrepreneurial working mode, a high capacity to absorb shocks, changes and complexity; such are the ingredients for the company of tomorrow.

Should greater emphasis be placed on the technological revolution which now more than ever requires managers to consider their company’s reputation, and the aspirations of society as a whole, as it has become impossible to operate without comments permanently appearing on the Internet about what the company is and does? Or about its environmental impact, or the quality of its products and services…? The social factor must therefore be treated very seriously with society becoming a genuine stakeholder in the company.

Effectively, all companies are biological organisms and, like all biological organisms, live in a state of permanent compromise, striking an unstable balance between order, verticality, uniform management routines and, on the other side of the equation, individual autonomy, initiative, the need for entrepreneurship…  The balance is currently tipping clearly in favour of the second part of the equation, to the detriment of the first, even though elements of both are indispensable.

In conclusion, the transition to partnership capitalism requires the modification of corporate structure and reserves a place of honour alongside shareholders for customers, employees and society. Happily this is not only due to the failure of the previous mode of governance and corporate structure and to a temporary resurgence of morality, but to a commercial, behavioural and managerial revolution, itself based on technological developments. These are very powerful, enduring and dispassionate forces which, it can only be hoped, will lead to this new form of capitalism.

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Read in french «L’entreprise du XXIe siècle»